The beauty industry is undergoing a remarkable shift. No longer is it just about appearance today, it’s about what your products stand for. Across India, beauty enthusiasts are becoming more conscious of what they apply to their skin and how those products affect animals, the environment, and overall wellness. As a result, vegan and sustainable beauty brands are thriving, especially those supported or founded by familiar Bollywood faces.
Let’s explore the top 5 trending Vegan Celebrity Beauty Brands in India that are capturing attention for all the right reasons.
1. Kay Beauty by Katrina Kaif
When Katrina Kaif launched Kay Beauty in 2019 in partnership with Nykaa, it wasn’t just another celebrity venture. It was a thoughtfully designed brand that aims to celebrate beauty in every shade and form, while being kind to animals and skin alike.
What makes it stand out?
- The entire range is cruelty-free, and many of the products are vegan-friendly.
- Infused with skincare ingredients like avocado oil, marula oil, and vitamin C, Kay Beauty products are designed to nourish as they beautify.
- Available in an impressive range of shades, the brand promotes inclusive beauty, a much-needed step in the Indian market.
Kay Beauty has grown steadily in popularity due to its modern aesthetic, celebrity backing, and ethical values. From high-pigment lip crayons to waterproof eyeliners, the brand blends glamour with a purpose.
2. 82°E by Deepika Padukone
Founded by actor Deepika Padukone, 82°E (pronounced “eighty-two east”) is a skincare brand rooted in simplicity and self-care. The name refers to the longitude line that runs through India, symbolizing a brand that is deeply connected to Indian identity but also forward-thinking in its philosophy.
Why it’s trending:
- The brand offers vegan, cruelty-free, and dermatologist-tested products.
- With minimalist, multitasking skincare items like gentle cleansers, hydrating serums, and SPF-infused moisturizers—82°E promotes the idea of consistent, uncomplicated skincare.
- The brand maintains sustainability goals by using eco-friendly packaging and a clean supply chain.
82°E is perfect for those who want their skincare routine to be both intentional and environmentally responsible.
3. LoveChild by Masaba Gupta
Designer and entrepreneur Masaba Gupta has always been a trendsetter in the fashion space. With LoveChild, she brings the same creativity into beauty infused with boldness, inclusivity, and emotional well-being.
What’s special about LoveChild?
- The brand embraces vegan, cruelty-free, and paraben-free principles.
- Products are tailored for all skin tones, genders, and moods.
- In addition to lipsticks and perfumes, LoveChild also includes anxiety-relief oils and self-care products, making it a hybrid between beauty and wellness.
It stands out because it doesn’t just sell products it promotes confidence, individuality, and mental health awareness, all while respecting the environment.
4. Hyphen by Kriti Sanon
One of the newest entrants to the sustainable beauty scene, Hyphen is founded by actor Kriti Sanon. This brand focuses on merging science with nature to create multi-functional skincare products that are clean, effective, and conscious.
What makes Hyphen different?
- All products are 100% vegan and cruelty-free.
- The line focuses on simplified skincare, avoiding unnecessary chemicals or over-complicated routines.
- Hyphen also keeps eco-friendliness in focus, with recyclable packaging and a strong push toward minimizing environmental impact.
Hyphen is aimed at consumers who want effective skincare without a long list of harmful ingredients or unsustainable practices. It reflects a “less is more” approach in both formulation and packaging.
5. Anomaly by Priyanka Chopra Jonas
International icon Priyanka Chopra Jonas entered the beauty industry with Anomaly, a haircare brand that combines clean beauty with sustainability. Launched globally and now available in India, Anomaly is already making waves for its mission to deliver high-quality hair products at accessible prices.
Why it’s a game-changer:
- The entire line is vegan, sulfate-free, and cruelty-free.
- Packaging is made using 100% recycled plastic, aligning with the brand’s zero-waste commitment.
- Despite its eco-conscious values, Anomaly’s shampoos and conditioners deliver salon-quality results.
This brand proves that you don’t need to choose between luxury and sustainability; they can coexist beautifully.
Final Thoughts
India’s beauty industry is going through an exciting transformation, one led by eco-conscious consumers and forward-thinking creators. Brands like Kay Beauty, 82°E, LoveChild, Hyphen, and Anomaly are showing that it’s entirely possible to look good, feel good, and do good all at the same time.
These trending Vegan Cosmetic Brands in India are more than just products, they are movements, promoting a new standard for ethical beauty in India. As they continue to grow, they are inspiring a generation to think beyond the mirror and towards the planet.
So next time you reach for that lipstick or face cream, remember: beauty doesn’t have to come at the cost of the environment or animal welfare. With these brands, beauty truly becomes a form of activism.